About Impart Media

We're creating a brighter financial future for everyone by taking the shame, secrecy, and competition out of money. We connect people with their financial peers so they can share real-life money stories, compare real-time data, get tips, and grow their wealth.


Our goal is to close the racial, gender and generational wealth gap by 2040.

Our Team

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Yvette Butler



After 30 years at the intersection of digital and wealth management, Yvette launched Impart Media to close the racial, gender and generational wealth gap. She believes that we should all have an equal opportunity to create an enduring legacy. Yvette is the founder and President of SVB Private, the modern private bank for innovators.

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Kristen Clark



Kristen has spent 15+ years in technology, most recently serving as CGO for TPG-backed Dharma Platform, and before that as Practice Lead of an $80M Research & Analytics unit at Sprinklr, the world's leading customer experience platform.  She has worked with 10+ start ups from idea to exit.


Kenn Michael


Kenn has been involved with  directing, producing, composing, editing, and writing docuseries, reality TV, and other media formats since the age of four. A veteran media multi-hyphenate, he's responsible for our media content strategy. 

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Keith Rull


Keith brings 18+ years experience in building cloud-scale applications while managing highly-cohesive global remote teams. Experience includes CTO at Overture Health Care; CTO at Treverse; Technology Advisor at Natural Glam; Partner/CTO at Fivo.io; and Senior Software Architect at Intel-GE Care Innovations.

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Cheryl Heller


Cheryl has 25+ years of experience in the financial services industry. Previously CFO for Capital One’s Retail Bank and more recently as Managing Principal of Pillar One Consulting, she works with start-ups to help them develop and maintain a well-managed financial infrastructure, serving as Advisor and Senior Finance Executive to start-ups in the tech and micro-mobility industries.


Terri Eccles


Terri  has been in Product for more than 13 years, serving early-stage ventures and successful enterprises working with consumer focused product. Previously a Director of Digital Product at Capital One and the Director of Digital Web at Premera, leading large cross-functional teams.

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Adrianne Yamaki


Adrianne Yamaki, CFP®, is the Founder of Strategic Wealth Capital, a family financial planning firm  based in San Francisco. Adrianne was ranked in Working Mother Magazine’s “Top 200 Wealth Advisor Moms” in 2017, 2018, and 2019, and was one of 18 women selected by Morgan Stanley as a 2019 MAKER, a national organization which celebrates female leadership and achievement. She previously spent 10 years as Senior Vice President with Morgan Stanley, where she held  several leadership roles, including on the National Technology Council and APIC board. Prior to joining Wall Street, Adrianne was a management consultant in financial services at Booz Allen Hamilton in New York. She holds an M.B.A. from the University of Chicago Booth School of Business and served on the board of the Bay Area Discovery Museum. She has been a featured speaker at Visa Women’s Network, American Express Executive WIN, SF Chamber of Commerce, The Battery, and Circular Board. Adrianne speaks fluent French and lives with her husband and three young daughters in San Francisco.  

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Ken Kido


A driven and highly accomplished Senior Financial Executive and Human Resources Executive with extensive experience in driving profitability, talent management, business development, banking sales and support, strategic planning, and consulting services. Excels at developing and aligning strategic plans across divisions to engage employees, instill customer loyalty, and drive growth at the local, national, and international levels. He currently advises 3 Fin-Tech Startups; is part of Keiretsu Forum and Halcyon Angels investor groups; and mentors through SCORE, Halcyon Fellows, and 1863 Ventures. He also provides SME consulting and coaching, and is the co-owner of Learning in Action Technologies, a company focused on Relationship Intelligence.

Get in touch.